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TSA Japan Appointed MotoGP Licensing Agent
Total Sports Asia K.K. (TSA) has been appointed by Dorna Sports to represent the licensing of MotoGP on a non-exclusive basis in Japan. TSA and Dorna Sports announced at the Polini Grand Prix of Japan in Motegi that they have signed a non-exlcusive agency agreement whereby TSA will assist Dorna Sports in exploiting the licensing of the MotoGP brand in Japan.
Pau Serracanta, Dorna Sports Managing Director, commented, “We are very pleased to have reached this agreement with Total Sports Asia, who will assist us in the promotion of MotoGP’s profile in Japan, which is a key territory for us. We currently have 45 official product licenses globally, with partners licensed to promote more than 700 official MotoGP products and we look forward to adding to those figures with Total Sports Asia.”
Chung See LIANG, Managing Director (Korea/Japan) of Total Sports Asia said, “We have worked with Dorna Sports on the distribution of their mobile content in various territories in Asia and are pleased to extend this partnership to licensing in Japan. MotoGP has proven itself to be one of the strongest brands in the motorsports industry and one that has a loyal following in Japan. We are delighted to be working on this exciting opportunity with Dorna Sports, who have always exhibited a high level of professionalism and integrity, to further grow the MotoGP brand in Japan.”
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