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Brammo Hires Hardcard for TTXGP Effort
May 13th, 2009 (Pebble Beach, CA) – Brammo, the Ashland, OR-based manufacturer of the Brammo Enertia plug-in electric motorcycle, has hired Hardcard Holdings, LLC to organize its racing effort in the upcoming TTXGP event to be held in conjunction with the world famous Isle of Man TT. The event is scheduled for June 12th, 2009. The team will enter a full race-spec version of its production Enertia model.
“We are very pleased to assist Brammo in their racing debut” said Andy Leisner, Managing Partner of Hardcard. Leisner, a former Grand Prix racer himself commented, “The extent of their effort is impressive and the bike is fantastic. I’m looking forward to helping the Brammo Team take to the track and make history at the Isle of Man.”
Hardcard is providing assistance on logistics, selection of team personnel and riders, and guidance on contracts, event activation and the protection of Brammo’s commercial and intellectual property rights.
“Entering the TTXGP is an ambitious undertaking for Brammo” said John Farris, Director of Marketing for Brammo. “Hardcard’s experience in this arena has already provided significant benefit to us, and their ongoing organizational effort allows us to finalize preparations of the race bike to the fullest extent possible. Together, we make a great team and we’re looking forward to showing the Brammo Enertia in full-race form at this milestone event for electric motorcycles,” said Farris.
About Hardcard
Hardcard Holdings, LLC is a leading motorsports management and consulting firm specializing in motorsports and motorcycle-related marketing. Hardcard’s partners are VP/CEO-level executives with experience in management of racetracks, sanctioning bodies, brands, athletes, licensed merchandise, sponsorship development, race teams and publishing.
Current and past Hardcard clients include; Brammo, BMW, Indianapolis Motor Speedway, Barber Motorsports Park, Rausch Creek Motorsports Park, Red Bull, T-Mobile Sidekick, Axio, The Promotions Company, Bell Helmets, Campos Creative Works and Just Marketing International. For more information on Hardcard, see http://www.hardcard.net.
About Brammo
Brammo (www.brammo.com) is a premier specialty vehicle manufacturer developing sustainable performance products for the next generation of transportation. Through integration of digital engineering and high impact design, Brammo transforms ideas into compelling products. Located in Ashland, Oregon the company was founded in 2002 and is privately held.
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